The best approach is to price a home just within the market value range. This allows room for negotiation, without sacrificing exposure. Make no mistake; we want you to get the best possible price for your property. However, when a home is priced too high for the market this may: Attract lookers but not legitimate buyers, Imply you aren’t motivated to sell, Reduce the number of showings, Help competitive listings look better, Cause financing issues for the buyer if the property doesn’t appraise at the higher price, Ultimately force you to drop the price below market value in order to sell.